This role will own an array of channel
marketing programs to further drive engagement and productivity from our VAR and
Retails channels. It’s an exciting opportunity to collaborate with world-class
marketers internally and partner with a variety of businesses to help them
execute programs that drive revenue.
Duties and Responsibilities:
Run VAR marketing
You’ll need to demonstrate your experience in working and collaborating with
outside partners to create marketing programs that are customized to the needs
of their audience/customers. From analyzing data, their market, their
expectations, and creating and executing programs within their budgets, the
idea is to leverage as many tangential programs to drive velocity and
Strategize and execute
online and offline programs. Different partners whether they are VAR or
Retail based on their budgets and resources will be able to execute different
tactics. The expectation of the Channel Marketing Manager will be to run a
variety of programs where they are managing online programs like webcasts,
email, etc or offline events, direct mail and the like.
Be a relationship
Whether internally or externally with the partner themselves, you’ll interact
with a variety of stakeholders to improve the overall effectiveness of any
program you manage.
Be a content creator. Arming the channel can
range from writing to managing the develop of presentations, playbooks, social
media, email campaigns, etc.
You have a keen sense for data and have actively worked in systems like SFDC
and Marketo to track the production of all your programs.
Manage B2B programs
within a demand waterfall. From basics of MQLs and managing to funnel conversions,
this role in any program executed will need to plan and analyze from that
summary, you’ll work with work with cross-functional
teams to meet and exceed OKRs and be a key contributor to define and manage
budgets. Measuring, analyzing and
reporting on the impact of these channel marketing programs is part and
parcel with the role and should not be a surprise to you.
Experience & Qualifications:
years of experience in B2B channel marketing
ideal candidate will have a fundamental understanding of how to market to small
to define strategies based on goals & data, and translate into actionable
test & implementation plans.
Oriented: Passion and drive to dramatically grow business results.
Generates new ideas to push the bounds of marketing.
Solid analytical, “test & learn” mindset and continually assesses KPIs to
monitor business performance.