Job Description


This role will own an array of channel marketing programs to further drive engagement and productivity from our VAR and Retails channels. It’s an exciting opportunity to collaborate with world-class marketers internally and partner with a variety of businesses to help them execute programs that drive revenue. 

Essential Duties and Responsibilities:

-          Run VAR marketing programs. You’ll need to demonstrate your experience in working and collaborating with outside partners to create marketing programs that are customized to the needs of their audience/customers. From analyzing data, their market, their expectations, and creating and executing programs within their budgets, the idea is to leverage as many tangential programs to drive velocity and efficiency.

-          Strategize and execute online and offline programs. Different partners whether they are VAR or Retail based on their budgets and resources will be able to execute different tactics. The expectation of the Channel Marketing Manager will be to run a variety of programs where they are managing online programs like webcasts, email, etc or offline events, direct mail and the like.

-          Be a relationship builder. Whether internally or externally with the partner themselves, you’ll interact with a variety of stakeholders to improve the overall effectiveness of any program you manage.

-          Be a content creator. Arming the channel can range from writing to managing the develop of presentations, playbooks, social media, email campaigns, etc. 

-          Consistently report/analyze results. You have a keen sense for data and have actively worked in systems like SFDC and Marketo to track the production of all your programs.

-          Manage B2B programs within a demand waterfall. From basics of MQLs and managing to funnel conversions, this role in any program executed will need to plan and analyze from that construct.


In summary, you’ll work with work with cross-functional teams to meet and exceed OKRs and be a key contributor to define and manage budgets. Measuring, analyzing and reporting on the impact of these channel marketing programs is part and parcel with the role and should not be a surprise to you.


Required Experience & Qualifications:

    5 years of experience in B2B channel marketing 

    The ideal candidate will have a fundamental understanding of how to market to small businesses

    Ability to define strategies based on goals & data, and translate into actionable test & implementation plans.

    Results Oriented: Passion and drive to dramatically grow business results.

    Innovative: Generates new ideas to push the bounds of marketing.

    Analytical: Solid analytical, “test & learn” mindset and continually assesses KPIs to monitor business performance.